BroadBridge | Helping leadership teams align behind change
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The way we get to the future
will shape the future we get.

BroadBridge is a boutique leadership and organisational effectiveness consultancy, specialising in the human dynamics of change.

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What we do

Change, elegantly designed.

We draw on psychology and systems thinking to create pivotal moments that turn the human messiness of change into clear direction. We build the mindset leaders and teams need to shape the future.

“You helped us role model the humanness we aspire to have as a company. This feels like it could be a turning point in our history.”
Chief Executive Officer

About us

Designing how organisations change.

A suspension bridge reaching across the water

BroadBridge is a boutique consultancy creating the conditions for leaders and teams to navigate the human reality of change.

We believe how people work together through change shapes the organisation they create.

We design moments of grounded inspiration that make the crossing purposeful.

Selected work.

We are brought in at pivotal moments of change and transformation. We help leaders work through important decisions and design interventions where people take ownership of the change.

Aligning an executive team before redesigning the operating model.

Investment had been committed to a customer-centred transformation, but the executive team was pulling in different directions. Each leader had a different understanding of what the change was meant to achieve and what success would look like.

We began with individual conversations to understand each leader’s perspective and how the team worked together. As we listened, we began to see the tensions that had gone unspoken and the familiar patterns that were preventing the team from leading collectively. We brought these observations back to the group, giving them a clearer picture of what was happening between them and an opportunity to address it together.

We carefully designed the two days to help leaders see one another’s perspectives in a different light. Moving between the decisions facing the business and the relationships influencing them, we created space for conversations that had previously been difficult to have. By the end, the team had agreed its future operating model and was already practising the kind of collaboration it wanted to build across the wider organisation.

Making change credible.

An organisation had started a major programme to improve how its operations ran, with the aim of making it easier for people to get the job right first time. Employees were tired of seeing change programmes come and go, and many felt leaders didn’t listen when they gave feedback.

Programme leaders wanted an internal campaign to explain what the changes would deliver. Having listened to how earlier changes had landed, we proposed starting with the teams doing the trials, supporting them to shape and test the improvements. Once they could show where the new ways of working were getting better results, we could take the change wider.

We designed sessions where the teams who’d tested the changes could tell their story, warts and all. Hearing what worked and what still needed attention gave their colleagues the confidence to speak honestly about what they’d need to make the changes themselves. What they told us shaped how we planned the training, so their feedback made a difference to what happened next.

The change gathered momentum from within the organisation. The first teams had a genuine hand in making the improvements, and their experience helped others see how they could make the changes their own.

Working through mistrust across organisational boundaries.

Several organisations across the system needed to work together on a transformation. Early attempts had left people sceptical that anything would change, so some of the people whose involvement mattered most were reluctant to take part.

We listened to people across the organisations and carefully brought their stories together so leaders could see how their shared history and increasingly polarised positions shaped how they saw and worked with one another. We designed an experience that gave those different voices a place in the discussion, so leaders could work through the proposed changes together and agree an approach before involving more people in making it work.

Once the leaders had agreed an approach, we designed a session for them to share the story of the change as one team. Their colleagues could see the leaders working together, hear how each organisation would contribute and discuss the proposal with them. It was a chance for leaders to show the kind of collaboration they were asking of others.

People who’d been reluctant to take part began helping to design and test new ways of working. By building and sharing the story together, the leaders had begun to change how the organisations worked across those boundaries.

“You created the space for us to have the conversations we needed to have, with the loudest voices being more curious and not overwhelming.”
Senior Leader

Our team has honed their craft across complex institutions and industry leaders.

  • NHS
  • Vodafone
  • Prudential
  • BAE Systems
  • Babcock
  • Essex County Council
  • Leicestershire County Council
  • DE&S
  • Clarion Housing
  • Kensa
  • Newton
  • Solihull Metropolitan Borough Council
  • Airbus
  • Bupa

How we work

Change begins with the first conversation.

A leader smiling during a conversation across a standing table

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About BroadBridge

Strategic clarity, grounded in human dynamics.

Brad Jennings, founder of BroadBridge

Brad Jennings, founder

I’ve spent 25 years working on transformation from both sides of the table. At Prudential, I sat on the HR leadership team and advised the chief executive and executive committee on leadership effectiveness and organisational engagement through several years of cost reduction and structural change.

At Newton, I co-built the People and Change practice and led the people side of major transformations, including programmes that reshaped how public services worked across organisational boundaries.

I work at the intersection of strategy, people and transformation. When leaders are considering a significant change, I help them see the choices open to them and what each would mean for the organisation. I draw on organisation design and group psychology to see how those choices might play out in practice.

I developed an AI system with software developers and AI engineers and took the design through to a US provisional patent filing. That experience gave me a deeper understanding of how AI is built, which I bring to decisions about where it belongs in an organisation and how to design the work around it.

How BroadBridge got its name.

My full name is Bradford. It comes from broad ford, a wide place where people could cross a river.

During a Tavistock group relations conference in Leicester, I spent hours walking, trying to make sense of what I was learning about how people behave in groups.

When I looked back at the photographs I’d taken, I noticed how many were of bridges. It seemed rather fitting. My name and those photographs came together in BroadBridge.

The name carries a belief that runs through the work. The way we get to the future will shape the future we get.

Accredited in human-centred change and human systems dynamics.

  • The Tavistock Institute
  • NTL Institute
  • CRR Global ORSC Trained
  • Human Systems Dynamics Institute

What are you trying to change?

Tell us what you are trying to achieve and where you are finding it difficult. Your first conversation will be with Brad, to understand the situation and discuss whether BroadBridge can help.

Prefer email? brad@broad-bridge.co.uk

Helping leaders align behind key moments of organisational change and bring their people with them.

BroadBridge Associates trading as BroadBridge.
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Registered in England and Wales, Company No. 15928078

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